Ever wonder why some T-shirts sell right away while others gather dust? Fashion changes over time, while social trends, influences, and color psychology affect color trends that will be popular at the moment. If you have been designing T-shirts, shirts, or hoodies and are ready to start your own business or merch store, you will have a lot of options to choose from.

Individual preferences play an important role; therefore, choosing the right T-shirt color for your online or physical store can be a bit challenging. We did some market research, so we will give you some suggestions we believe will be the top choices in 2025.

Classic White

White is one of the most popular T-shirt colors. It’s a timeless and versatile pick, from basic T-shirts to U.S. Navy tees. White is a wardrobe staple, and many people choose to wear this color because it allows them to combine various fashion pieces.

Since every one of us has some version of a white T-shirt, you can’t really go wrong with this combination; you just need to find a perfect design that will match your brand vision.

Black

Black is another T-shirt color suitable for any wardrobe or an online store. This shade works perfectly with bright colors like yellow, teal, or red. Depending on the printing method, make sure to remove all black elements from your design since black ink won’t be printed on black garments.

We also suggest you avoid using transparencies or gradients to avoid a vintage and low-opacity look. On the other hand, black isn’t only black; you can choose different shades, from deep, matte black to jet black with a hint of blue. This will give you either a sophisticated look or a trendy vibe, perfect for night techno clubs.

Additionally, black T-shirts provide slimming effects, which is why many people prefer wearing this color. On top of everything, you can pair them with all sorts of outfits.

Charcoal

A darker shade of gray also known as black heather, functions almost as black. It’s neutral and provides a versatile and sophisticated look. Ranging from a very burnished tone to light charcoal gray, it offers your shirts a contemporary, edgy, and modern look.

This color pairs well with light gray, black, and white. Charcoal gray t-shirts are an excellent background for bright color designs or photo prints, since it balances brightness nicely.

Navy Blue

This color is a slightly deeper blue with red undertones, which makes it a perfect shade for different personalities and preferences, from bright to almost black variations. Navy blue provides you with a sleek and versatile style, especially appealing to people who choose a polished look and an alternative to a black tee.

You can combine navy blue with an aqua and green design, along with white and red, and they will look stunning on your t-shirts.

Cool Blue

While pale and light colors are mostly linked to spring and summer fashion, they have emerged as a fresh surprise for the fall/winter season this year. This icy-cool version of blue often looks sleek and can be perfect as a t-shirt backdrop; therefore, it would be good to render your design in blue monochrome.

Red

Red is one of the popular T-shirt colors for printing. Regardless of the shade, all reds are pretty much popular this year. You can get one that is the same as Taylor Swift’s signature lipstick, which leans toward dark pink, while volcanic red is a brighter version of this color

This color will generate energy and excitement and will be a fashion statement for your shirts. If you want to accomplish a minimalistic design, you can pair red with black or white, and for a sportier look, combine red with blue designs. Red can also be a bold backdrop while printing pink, yellow, or orange designs.

Aventurine green

Something between turquoise and green, aventurine green has the same name as crystal, which is believed to provide grounding and confidence. On its darker side, aventurine green will evoke images of RPG queens and wizards, while its paler version is more suited for misty overlooks and hiking trails.

This shade will be great for coordinating blue-green patterns or detailed white and black drawings that stand out nicely against this background.

Plum

Plum belongs to a purple family, but it’s not just any purple; it’s several tones away from the Twitch purple we all know and love. However, this mysterious reddish purple can make a bold statement, whether dark or light, and it’s one of the best t-shirt colors.

Plum purple is also a surprisingly versatile color because it can visually adapt to any color and design you choose to print. For example, white and black look sharp, reds create a striking contrast, while blues are very complementary.

Lavender

This pastel, softer version of purple and lavender reminds us of serenity and peace and can range from dark violet or mauve to light lilac. Light lavender is a calming color with feminine aesthetics and works well with white and pastel short designs and even white and brown patterns.

On the other hand, dark lavender shades are a bit edgier and will look great with contrasting colors such as gold, navy blue, and dark pink. This will give your t-shirts a unique color twist.